Means of expression in advertising audiovisual works
نویسندگان
چکیده
The purpose of the work. study focuses on expressiveness in an audiovisual advertising methodology consists applying methods observation, analysis and theoretical generalization practical data field art. Scientific novelty. type television advertising, which is divided by types, defined: social with national-patriotic symbols, social-household commercial musical-image advertising. system means artistic works revealed, visual musical-linguistic structure are described, where functions music, noise language specified. Conclusions. Audiovisual TV today most popular cinematic Due to different stylistic direction work, all adhere a certain image. synthesis musical sound scores whole range expressive media adds product saturation bright palette, has strong influence viewer incredible impression.
 Key words: works, videos, expression.
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ژورنال
عنوان ژورنال: Mistectvoznav?ì zapiski
سال: 2022
ISSN: ['2226-2180']
DOI: https://doi.org/10.32461/2226-2180.41.2022.262978